Situation

Spherion wanted us to help them create a new brand with messaging, and create a brand launch video for their national sales meeting retreat in 2019.

Action

We needed to work closely with this client as they were very mistrusting due to previous bad experiences with agencies. So we built into our review cycles time to collaborate with the client to make them feel understood.

Task

I was brought in to work with the copywriter and designer to come up with video messaging, storyboard and then to animate the video.

Result

The outcome was a sucessful brand teaser video that set the stage for their leadership retreat and was even requested to be played TWICE.